Link Building Services

Back in 2013 I started running CPA campaigns. Health offers, finance, dating, ecommerce, job offers. I was buying traffic from Google Ads, Bing Ads, native media buys, and trying to rank some of my sites through SEO. I had around 15 sites running at the same time.

But I didn't really understand SEO back then. I just knew backlinks were important. So from 2013 to 2017, I bought a lot of them. PBNs, cheap guest posts, random link sellers on Facebook groups and forums. I thought if I just got enough links my sites would rank. They didn't. Most of my sites were stuck on page 2 or 3. A couple got hit by Google updates and dropped completely. I kept spending money on links but traffic wasn't going anywhere.

Around 2017 I finally figured out what was actually wrong. My sites weren't good enough to rank. The content was weak. I barely knew what on-page SEO meant. Technical SEO? I didn't even check for crawl errors back then. I was spending money on links for sites that had real problems I wasn't fixing.

So I stopped buying links and started actually learning SEO properly. I read everything I could find online. Blogs from SEO experts, case studies, Google documentation. Content, on-page, technical SEO, E-E-A-T. I spent months going through all of it. No courses. No mentors. Just research and testing on my own sites.

This is the part that matters. I still run 4 blog sites today. I do all the SEO myself. On-page, off-page, technical, content. I publish regularly and I build links for them myself. I monetize them through Impact, Amazon Associates, AdSense. I do the SEO properly. None of them have been hit by a Google update. No penalties. No ranking drops during core updates. That doesn't happen by accident.

I don't do full SEO for clients. Just link building. The reason is simple. Doing full SEO for clients takes a lot of time. I work on my own so I can't handle that kind of workload for other people and still maintain my own sites. So I just focused on links. That's what I'm good at and that's what clients keep asking for.

In 2017 I started freelancing on marketplace platforms. That's where my first clients came from. Guest posting, blogger outreach, niche edits. I kept it simple and focused on quality. Clients kept coming back.

But by 2020 the link building side got big enough that keeping it under a general agency didn't make sense anymore. Clients were coming specifically for backlinks and outreach, not for web design or social media.

So I launched LinkAuthor in 2020. Just link building. Guest posting, outreach, editorial placements. Nothing else. Everything I messed up between 2013 and 2017 taught me what not to do. And everything I tested from 2017 onwards is what I actually offer now.

I still run my own sites. I still build links for them. That's what keeps me sharp. I know what works before I touch a client's site. If something doesn't survive a Google update on my own site, I'm not using it on yours.

Times IT still handles the other stuff. Web dev, digital marketing. But LinkAuthor is only about links, outreach, and guest posting. That's it.

Shishir Chakma , Founder & Lead Strategist